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How Apple’s ITV Threatens Netflix
Apr 30th

Apple's next big innovation is happening in television.
The Cupertino, Calif.-based company is negotiating with TV-streaming service Epix, which major movie studios like MGM back. The service has an exclusive agreement with Netflix until next year, but the Apple's talks hint it has plans to beef up the content of its iTV project, and possibly throw a wrench into Netflix's strategy.
If Apple manages to steal Epix from Netflix, a deal would boost its content while hurting its competitor. But Netflix is also making deals, and pushing into original programming, to lessen its reliance on one content provider and move beyond streaming into content creation.
For Apple, though, streaming deals are just a small part of the challenge. The company current unit streams online content, but a full-fledged smart-TV would take the foray a step further, integrating its sleek hardware with cutting-edge content and programs, likely connected with its iCloud and equipped with Siri and other Apple hallmarks.
Rival Google's TV foray failed to generate much buzz, largely due to a lack of content partnerships as well as complaints about the OS and hardware. Apple's current streaming service, though better, is equally lackluster when it comes to content offerings.
If Apple can sign up exclusive partnerships, or negotiate distribution deals, much like it does with iTunes and its App Store, the project can be taken to the next level, becoming a portal to buy and connect with iTV units, iPads and iPhones.
Revolutionizing television is no easy task, and Apple risks damaging its reputation by failing to deliver a product in line with high consumer expectations. Clinching a deal with Epix at Netflix's expense will help the project, but it does not show the company is making the innovative leaps necessary for success.
Apple remains the world's most profitable company, but Samsung is hot on its heels, and to stay number one, the company cannot limit its reach to smartphones and tablets alone. A cutting-edge iTV will stream content, yes, but it must also do it in a way that blows competition out of the water, which may mean providing original programming along with top-shelf hardware and programs.
Apple fueled its trajectory to the top with its ability to release unparalleled, unique devices like its crowd-pleasing iPhones and iPads. An iTV delivering an unmatched viewing experience would do just that, and prove the company hasn't lost its flair for invention after the death of Steve Jobs.
How Apple's ITV Threatens Netflix originally appeared at Mobiledia on Mon Apr 30, 2012 12:23 pm.
Samsung on Top, But Nokia Aims for Comeback
Apr 27th

Samsung grabbed the crown of number-one phone maker in the world, but Nokia's Windows Phones may help the company get back in the game.
The South Korean electronics giant shipped more than 90 million handsets from January through March, dethroning Nokia, which had topped cell phone shipments dating back to 1998.
Samsung rose to the top in part due to Nokia's absences in the market, which helped the company gain over the past year. The Finnish phone company struggled to rebrand itself as a smartphone maker with its first Windows Phone handset, closing the window on opportunity in the transition.
In the meantime, Samsung's Galaxy smartphones raised the company to a new level in the mobile market, but Nokia has big plans for the rest of the year that may help it reclaim its title.
Nokia now has a presence at T-Mobile and AT&T in the U.S. with its Lumia phones and is planning to bring a device to Verizon by the end of the year. As Nokia becomes more established in the smartphone arena, it will become a much more formidable opponent for Samsung.
Nokia works to build its smartphone cache and broaden distribution for its handsets, but it faces tough competition that may stunt its growth significantly. Apple remains the world's top smartphone shipper, and it will be difficult for Nokia's Windows devices to gain a foothold against an established handset like the iPhone.
In addition, Samsung achieved its strong first quarter numbers without the help of the Galaxy S3, which many experts believe will be the company's best-selling device. Even if Nokia does gain momentum, competing with behemoths like the Galaxy S3 and the iPhone may hurt its chance to bounce back.
Samsung's top rank is not etched in stone, as Nokia can attest. And, if Nokia's Windows Phones don't find a sweet spot with consumers, it will have a hard time keeping up, much less climbing back to the top spot.
Samsung on Top, But Nokia Aims for Comeback originally appeared at Mobiledia on Fri Apr 27, 2012 4:27 pm.
Daily Roundup: Steve Jobs Wanted to Play "Wonka"
Apr 27th

Steve Jobs had a secret dream -- he wanted to whisk a lucky customer away for a whirlwind "Willy Wonka" tour of the Apple factory -- and Ashton Kutcher picked a golden ticket winner of his own to co-star with him in the upcoming Jobs biopic.
In other news, Google gave Starcraft fans a special Friday treat, putting a hidden game up on its homepage, and Ikea also tried out a novel promotional tactic, giving away free biodegradable cameras to build buzz for the store's new furniture collection.
Meanwhile, a study revealed ultra-violent Call of Duty video games may not be so bad for children after all.
Steve Jobs Wanted to Play Willy Wonka
A touching anecdote about Steve Jobs in Ken Segall's new book "Insanely Simple: The Obsession That Drives Apple's Success" related how Jobs wanted to surprise the buyer of Apple's 1 millionth iMac by giving them a Willy Wonka-style tour of Apple's Cupertino headquarters.
Jobs wanted to put a golden ticket in the iMac box. He envisioned flying the lucky buyer to California, refunding the cost of the computer, and greeting them in a tux, giving an Apple fan an unforgettable experience.
Unfortunately, the Wonka dream did not fit into California law, so Jobs was unable to fulfill his wish.
Google Surprises Gamers With Easter Egg
Typing "Zerg Rush" into Google search provides a treat for video game fans, as the search screen transforms into a game, letting users blast away evil aliens from the Starcraft shaped like the letter "O" in Google.
This is not the first time Google gave users in the know a special treat, as last year it surprised Internet browsers with a playable version of Pac Man as its homepage logo. But this is the first time it has tied an easter egg to Google+.
Google lets users post their scores on Google+, and the novel game may be a roundabout promotional gambit for the search engine giant's social network, which has yet to gain traction in comparison to Facebook.
Steve Wozniak Coming to a Theater New You
The role of Apple co-founder Steve Wozniak has been cast in the upcoming Ashton Kutcher-led Jobs biopic "Jobs: Get Inspired." Theater veteran Josh Gad, who recently appeared in the hit Broadway musical "The Book of Mormon," will play a young Woz.
Gad and Kutcher will star in the story of Steve Jobs' rise to tech super-stardom, focusing on the Apple exec's tumultuous run from 1970-2000. The origins of Apple will likely feature largely into the film.
The upcoming movie will have competition, as another Steve Jobs biopic based on the best-selling biography by Walter Isaacson is also in the works.
Ikea Goes Green With Cardboard Digital Camera
Ikea introduced a disposable digital camera made almost entirely out of cardboard, made to appeal to eco-conscious customers, as it can be recycled like an ordinary piece of cardboard.
The camera, called Knappa, will be given away to select customers to promote Ikea's new furniture line. The Swedish company does not plan to branch off into electronics in a permanent way.
The company's decision to try to hook customers by giving away green electronics shows consumers may be eager to pair digital technology with environmentally friendly designs.
Violent Video Games Have Benefits, Too
Bad news for concerned mothers everywhere: a new study reports violent shoot-'em-up games like Call of Duty and Grand Theft Auto can train the brain, while less violent puzzle games had no positive effect.
The University of Toronto study revealed first person shooter games can enhance players' visual attention spans, potentially helping their driving abilities. Games like Angry Birds did not have the same impact on cognitive functions.
So while violent video games may upset teenagers or their parents due to their content, they may actually improve critical life skills.
Daily Roundup: Steve Jobs Wanted to Play "Wonka" originally appeared at Mobiledia on Fri Apr 27, 2012 4:06 pm.
Do We Need a Nationwide Ban on Distracted Driving?
Apr 27th

Regulators are debating the merits of a nationwide ban on distracted driving, sparking debate over whether a block across the U.S. goes too far, or if state and industry efforts can counter the rising problem.
U.S. Transportation Secretary Ray LaHood wants a federal ban on using cell phones on the road, calling for increased ticketing with a proposed nationwide law. Legislators are pushing for stricter law enforcement in a number of states, but LaHood's nationwide ban would give the country a unified, blanket law.
LaHood, comparing the distracted driving epidemic to drunk driving, announced his intentions at a distracted-driving summit amid victims of accidents caused by reckless in-car cell phone use, but his proposal will not go through without opposition from powerful lobbying interests, who say significant efforts are already underway at the state and industry level.
Aren't States Doing Enough?
Gary Biller, president of the National Motorists Association (NMA) opposes federal legislation, pointing out state-specific laws will have the same effect.
New York, California and a number of other states have outlawed phone use on the road, but this ban would extend to all 50 states.
California's campaign, for example, included ramped up ticketing and highway signs comparing distracted drivers to zombies, and accident rates have dropped.
However, the National Highway Traffic Safety Administration called for beefed up federal guidelines for automakers to discourage cars built with features that encourage cell phone use, giving LaHood's proposition a boost on the national level.
Auto Makers and Other Industry Efforts to Combat Distracted Driving
The auto industry is unlikely to embrace LaHood's proposal, since it runs counter to automakers' intentions to incorporate the technology into their vehicles.
The auto industry, while supportive of lawmakers' efforts to make the roads safer, is already making inroads using smartphone technology to alleviate traffic and develop smarter cars. A number of apps guiding motorists through congested areas have hit the market, and the trend towards cars integrating smartphone technology is unlikely to cease.
A ban on using cell phones in vehicles may produce tension between automakers who want to keep pace with innovative mobile technology and legislators who want to safeguard against the effects of technology and public safety.
Carriers, for their part, helping to discourage distracted driving with motion-sensitive apps available to re-route calls to users in transit, including offerings from AT&T, Sprint and T-Mobile.
Is It Enough?
No one argues distracted driving is a serious issue, but the scale of LaHood's proposed ban may be startling for industry and lawmakers to mull over.
LaHood's proposed ban may negate the potential benefits arising from incorporating technology into cars and driving, and prove problematic for automakers trying to make their cars stand out from the crowd with smartphone-integrated accessories. However, distracted driving persists despite increased penalties and crackdowns, with no existing solution able to curb an increasingly serious problem.
Do We Need a Nationwide Ban on Distracted Driving? originally appeared at Mobiledia on Fri Apr 27, 2012 3:08 pm.
Punishing Kids Through Facebook
Apr 27th

Denise Abbot used Facebook to send a stern message to her 13-year-old daughter, fueling debate over parenting in the digital age. What took so long?
The Ohio mom took to daughter Ava's Facebook page, posting a picture of her daughter, with a red "X" across her mouth and the following caption: "I do not know how to keep my [implied by picture as mouth shut]. I am no longer allowed on Facebook or my phone. Please ask why."
Abbot's actions were prompted by a familiar situation for many parents. Ava was mouthing off to her mom in front of her friends while her mom was driving them -- providing a running, immature commentary about her operation of the vehicle. As the chatter continued despite Denise's warnings, she considered an appropriate punishment. By the time they got home, Denise decided on a course of action.
Does the Punishment Fit the Crime?
"I decided to do something that I know would totally impact her, and that the next time she started that, she'd think 'I don't want my face all over Facebook again with a red 'X' over my mouth," said Abbott to NBC, adding that she thought her daughter was fit to handle her punishment. Abbott said she doesn't regret her actions.
Almost immediately, traditional media picked up on Abbot's Facebook punishment, bloggers took to their sites to cheer and jeer the mother, and parents on soccer sidelines and baseball bleachers buzzed about the story, just as they did in February when a frustrated gun-toting dad made his point to his daughter on the social network.
These parents' specific tactics will likely be subject to ongoing debate, but the question of whether parents can or should use social media in parenting is much more obvious.
Using Facebook to Lay Down the Law
Parents make use of the things that kids value to discipline, motivate and reward, whether that is a car, hobbies or technology. Twenty years ago, nobody would bat an eye if a parent took the car keys away from an unruly teen. Today, teenagers report they actually value smartphones over cars, making technology and its attendant social media connection a powerful parental tool.
Today's teens, born and bathed in glowing light of the digital age, often feel entitled being on Facebook, but that doesn't mean they are, especially when they have developing ideas of what's appropriate to post on the social network.
Are parents so intimidated by the digital edge kids have over them that they are afraid to cut off the connection? Maybe, but they are making strides.
Where the Kids Are
Parents are increasingly checking up on their kids' Facebook activity, according to the latest phase of the "Digital Diaries" project by online security firm AVG.
But tellingly, words like "snooping," and "peeking" describe the practice for parents, suggesting there may a double standard in play here. When the general population browses Facebook to check up on friends, they are using the site as intended, so why the outcry when parents do it?
Some compare social networks to diaries, but parents and children shouldn't have any illusions -- this is not the case. Without restrictions, these sites are easily accessible by friends, strangers, colleges, employers and others. So, what's a parent to do?
"You have to adapt your parenting skills with the times," Abbot told NBC. And, her daughter's response indicates she may have gotten the message.
"I feel like I deserved it because I was mean to my mom and spoke disrespectful to her in front of my friends," Ava wrote in an email to the television station.
Punishing Kids Through Facebook originally appeared at Mobiledia on Fri Apr 27, 2012 1:23 pm.
Cell Phones Don’t Cause Cancer, U.K. Researchers Say
Apr 27th

Go ahead and use your cell phone: it won't cause cancer, says the U.K.'s top health experts, diminshing worries that people endanger their lives by staying connected.
Scientists with the country's Health Protection Agency have concluded that everyone in the U.K. gets exposed to "universal and continuous" low-level radio frequencies from cell phones, Wi-Fi, televisions and radios.
Despite the constant exposure, the scientists said, they did not find any definite links between the frequencies and cancer or other problems with brain function or infertility.
There are many studies on the safety of mobile phones, according to the BBC, but the HPA's study is by far the most expansive.
It also contradicts a World Health Organization project that determined cell phones cause certain types of brain cancer. Early last year, 31 scientists from 14 countries urged the WHO to re-examine its guidelines for safe mobile phone use.
However, while the U.K. scientists said there's no conclusive evidence cell phone radiation is dangerous, the scientists recommended research continues on cell phones' long-term effects. In addition, the HPA suggested that "excessive use of mobile phones by children should be discouraged," striking a slightly cautionary note.
The debate about the dangers of cell phones has been going on almost ever since the advents of mobile devices. For example, in 2004, Swedish scientists said that people who use cell phones for 10 or more years could end up having tumors, and in 2007, scientists said 10 minutes of cell phone use can cause changes in a person's brain.
But as more people started using cell phones without ill effects, new studies debunked the earlier ones. Last year, Danish researchers found no evidence of a link between cell phone use and cancer. They concluded, after following 350,000 adults 30 years of age and older for more than a decade, there was no difference in cancer rates between people who used a cell phone and those who did not, including no risk of developing a brain tumor at the site where a cell phone is held close to the head.
Since there are so many differences of opinion -- including in the U.K. scientists' report itself -- researchers will likely be divided for years to come about whether cell phones cause brain cancer or other diseases.
In addition, as cell phone use grows as people give up their landlines and switch to mobile devices, scientific studies about phones' dangers will likely shift, and researchers may change their opinion as researchers are able to study more users.
Finally, "recall bias" limits some studies, as cancer sufferers can have a tendency to over-report behaviors such as cell-phone use as they search for the reasons behind their condition, a factor that can skew survey data.
When it comes to cell phone use and cancer, there is still no certainty about which side of the debate the evidence may ultimately land heaviest on -- and until there's a definitive answer, it may be prudent for people to remember that too much of anything usually isn't a good thing.
Cell Phones Don't Cause Cancer, U.K. Researchers Say originally appeared at Mobiledia on Fri Apr 27, 2012 12:57 pm.
How Samsung Can Overtake Apple
Apr 27th

Samsung's smartphones and tablets are pushing it closer to Apple-level profits, and its strategy of faster, cheaper and in more hands, may overtake the iPhone and iPad maker.
The South Korean company raked in record profits topping $5 billion by using shrewd tactics, timing the release of its products before Apple's launch. Samsung, which makes about third of what Apple pulls in, plans to keep up the strategy, by selling its Galaxy S3, equipped with a faster quad-core chip, ahead of Apple's iPhone 5.
"Samsung and Apple are out-competing most major rivals, and the smartphone market is at risk of becoming a two-horse race," explained analyst Neil Mawston, comparing Samsung's 30 percent smartphone market share with Apple's nearly 25 percent hold, which dwarfs other competitors.
In addition, Samsung is making inroads in China, helping Android beat out Apple in the region despite high iPhone and iPad demand. The company's success lies largely from contracts it signed with all the major Chinese telecoms, including China Mobile, to gain a broader reach over Apple in Asia. By getting more phones and tablets into more locations, Samsung hopes to saturate the market in areas Apple has yet to reach.
Samsung is also seeing success by releasing a wider array of devices at various price points, making them more affordable to middle-class Chinese consumers. By exploiting Apple's weakness, offering just one high-end device, Samsung's strategy of selling cheaper devices in more developing areas, is giving it more volume, albeit at lower margins.
But Apple has an advantage in the tablet market. Samsung has yet to produce a serious competitor to the iPad, despite recent success of the hybrid Galaxy Note. Samsung is hoping a 10-inch version of its Galaxy Tab 2 will lure customers away from the iPad, but Apple's dominance lies with its apps, which dependent upon Google's Android platform.
Regardless, Samsung is maneuvering itself into a strong position by dominating 4G patent holdings, a tactic that will pay off as rivals look to manufacture and market next-generation 4G products.
Samsung's patent skirmishes with Apple have mostly focused on 3G technology, but Apple will have a much harder time to win legal battles against Samsung's stacked 4G arsenal, giving Samsung a potentially big payday if its rivals use and license its patented technologies.
Not to be outdone, the company is attacking all sides, as it releases a 7-inch version of the Galaxy Tab 2 to compete against the Kindle and Nook. While the Android tablet offers a more robust interface, allowing more freedom than Amazon and Barnes & Noble's devices, the challenge will be difficult since Kindle and Nook are well-established in the niche e-reader market.
Google, meanwhile, is preparing to launch its own branded tablets running on Android, posing another challenge to Samsung. Google's tablets will be aimed at the iPad, by the similar Android interface may be a bigger challenge to the Galaxy line.
The South Korean company is poised to draw closer to Apple. A combination of faster, cheaper products, along with a strong portfolio of 4G patents, gives Samsung an advantage in the smartphone race. But the company will struggle to stand out in the tablet market. Regardless, Samsung's market domination threatens to box out other Apple competitors as well, as consumers increasingly see two main choices for high-end mobile devices.
How Samsung Can Overtake Apple originally appeared at Mobiledia on Fri Apr 27, 2012 11:28 am.
The Score: Is Nintendo’s Rough Patch a Slip or a Spiral?
Apr 27th

Nintendo posted a loss in its latest fiscal year for the first time since 1981, leading industry analysts to wonder if the stumble is a blip on the radar or the start of a trend.
The Score is a weekly column scoring controversial events in the mobile industry. Want to get to the point? We'll break it down and give you the score.
The Setup: In November 2006, there was no company in gaming that looked better than Nintendo. Critics were showering the company with praise for its innovative Nintendo Wii home console, and the Nintendo DS was on its way to becoming the most successful portable gaming system of all time.
Fast forward six years and 100 million Wii sales later, and the company is in a far different position. After an incredible run, sales of Nintendo's home console have come to a halt and its one-time innovative controls and graphics have become dated. Meanwhile, the Nintendo 3DS, the company's successor to the DS, stumbled out of the gate. After year on the market the console is only now, after a significant price drop, beginning to gain traction.
After three straight years of declining sales, Nintendo finally finds itself in the red with an outdated home console and a handheld fighting for its life against smartphones. But despite everything that has gone wrong for the Japanese gaming company recently, it can turn it all around if it lives up to the expectations it has set for itself in 2012.
Yes, the Wii is old. The graphics are bad and those who are waiting for awesome new games to make them dust off their Wiimotes are out of luck. But Nintendo is set to launch the Wii U later this year, promising better graphics, new games and whole new way to play them thanks to a new controller that features a giant touch screen. There's no better way to make a comeback than with a new system. Nintendo: +3,000 points
The new system does show some promise in the gameplay department, but there are reports that graphically it's no more powerful than the Xbox 360 or PlayStation 3. Really, Nintendo? Those systems came out more than half a decade ago. Fail. Nintendo: -1,500 points
The 3DS got off to a poor start, but sales of the handheld have begun to turn around as more blockbuster games hit store shelves. There are even numbers showing the system is outpacing what the DS was doing at this point in its life cycle. What is it the kids are saying these days? "Don't call it a comeback!" Nintendo: +3,000 points
There is still one problem about the 3DS... Because Nintendo was forced to cut the price to actually start selling the damn thing it's now taking a loss on every unit sold. Ouch. Nintendo: -2,000 points
Final Score: Nintendo: +2,500 points
Wait, what? Nintendo posts a loss for the first time in 30 years and the company comes out with a positive score? It actually makes sense. Nobody's perfect. Nintendo is allowed to have a bad year and it can be just that: a bad year. A collection of factors played against the company this 2011.
The Wii was aging and Nintendo planned to stem slow sales of the home console with the launch of a new handheld while it put the finishing touches on the Wii U. Unfortunately, Nintendo misjudged the market and what customers were willing to pay for a dedicated portable gaming system in the age of the smartphone.
However, the company countered with a price drop and some great games, regained its swagger, and by the middle of the year expects to be able to sell the 3DS at a profit rather than a loss.
Nintendo is not out of the woods just yet. There is plenty of skepticism surrounding its upcoming console. If it fails to take off with users, the company could be in more financial trouble. However, if the Wii U lives up to expectations and the 3DS continues to sell at its current pace, then 2012 will be a smashing success for Nintendo, and the company will be on its way to starting up a new streak of profitability.
The Score: Is Nintendo's Rough Patch a Slip or a Spiral? originally appeared at Mobiledia on Fri Apr 27, 2012 11:19 am.
Daily Roundup: Facebook Brings Out Bat-Wielding Women
Apr 26th

Facebook lead to a down-and-dirty girl fight in California after a woman saw a message she didn't like on her husband's wall.
Meanwhile, Samsung set a flash mob loose on the Apple store in a risky promotional gambit for its Galaxy S phone. Apple didn't respond in kind, but the iPhone maker is looking to keep its secrets for success safe by establishing an Apple employee-only restaurant in its hometown of Cupertino, Calif.
Also, a new app gives wholesome quarterback Tim Tebow a funky dubstep makeover, and the upcoming film "Prometheus" looked to Twitter to build hype for its premiere.
Samsung Blitzes Apple Store
Samsung sent a bus of protestors to an Australian Apple Store in a publicity bid for the upcoming Galaxy S, outfitting the flash mob with signs counting down to the release of the Android phone.
The promotional stunt pitted the forthcoming Galaxy against its biggest rival, the iPhone, and the protestors held signs and chanted "Wake up!" at Apple customers.
The negative campaign may backfire, drawing more attention to Apple than the Galaxy S itself, and giving Samsung a reputation for underhanded tactics. The Galaxy S is set to debut in May, though, and this gambit may generate buzz for the handset.
Apple Tightens Lunchtime Security
Apple is building a new employees-only restaurant to make sure company secrets aren't accidentally spilled over lunchtime chats. The cafes on the Apple campus are private, but visitors can gain access if they come with an employee.
The new eating area will be within walking distance of Apple's Cupertino, Calif. headquarters, and feature a caf�, lounge area and other amenities. Unlike other on-site eateries, this building will be exclusively for Apple employees, providing a secure place to chat about work over lunch.
The restaurant may only serve its purpose for a short time, however, as Apple is planning to build an entirely new headquarters, which will likely come equipped with an employee-only eatery as well.
New iPhone App Has Tim Tebow Dancing
"Dubstep Tebow," the new app where users create dubstep tracks from clips of quarterback Tim Tebow's voice, provides lots of mindless entertainment for the $1 price.
The app lets users control the speed of the beat according to how the iPhone is tilted and combine different Tebow sound bites to make a unique song Skrillex might even be proud to play (but probably not).
The NFL is out of season, so users will have to wait for Tebow's next public appearance to get an upgrade featuring new quotes.
Ridley Scott's "Prometheus" Will Use Live-Tweeting as a Promotional Tool
Ridley Scott's upcoming Alien-prequel "Prometheus" is incorporating Twitter into its advertising campaign in the U.K., and plans to follow-up the televised premiere for its trailer with another TV spot displaying live reactions on Twitter to the trailer as they happen.
People regularly live-tweet popular events, and the hype surrounding Prometheus is considerable, so the producers will likely have their choice of tweets to broadcast.
Twitter is now considered a necessary promotional tool for businesses, but this is the first time the microblogging site will be used in this way.
Facebook Starts Huge Catfight
An unsavory Facebook post inspired a huge brawl, leading to several injuries and even more hurt feelings.
One woman took offense to a Facebook post on her husband's wall, and organized a showdown against the offending poster using the social networking site.
Thirty women showed up to the fight on a street corner in Sacramento, Calif., some wielding baseball bats. Two women were seriously injured in the melee and required a trip to the emergency room. The police still do not know exactly what the woman posted on the man's wall to inspire such bloodshed.
Daily Roundup: Facebook Brings Out Bat-Wielding Women originally appeared at Mobiledia on Thu Apr 26, 2012 4:06 pm.
Media-Minded: How Music Streaming Threatens ITunes Empire
Apr 26th

Apple's iTunes transformed music downloading, but if streaming companies have their way, buying tracks will be a thing of the past.
Media-Minded is our column charting how technology's opportunities and challenges transform traditional media and entertainment, for better or for worse.
Most of the top-selling albums on iTunes cost $10. But for the same price, users can subscribe for one month to Spotify, Rdio or Rhapsody, giving them access to millions of songs on their computer and mobile device. The all-you-can-eat services, particularly Spotify, have seen rapid growth in the past few months, as more customers stop downloading and begin streaming their favorite music.
The growth of music streamers, however, is threatening to upset the current standard for music consumption: Apple's iTunes Store. Users downloaded the program hundreds of millions of times, and Apple has built an empire selling devices that play the music it offers. Now, music streaming services are knocking on the door to become the users' first alternative to iTunes.
ITunes: The House That Apple Built
Apple laid the ground work for the world of digital music when it launched iTunes in January 2001. The online store met with skepticism by major record labels, but as key players in the industry began to buy in, Apple's platform became a universal record store that anyone could visit from the comfort of their own homes. ITunes successfully monetized the digital distribution of music, creating a new standard for purchasing artists' singles and albums and forever changing the music industry. As a result, Apple became a major music industry power, and its iTunes platform has become a powerful distributor beyond music.
The Case for Streaming
Just as the music industry has come to terms with iTunes as the gateway to offer its product to users, streaming services are emerging as a worthy alternative to Apple's established model, and are quickly gaining steam with consumers.
Subscribing to a music streaming service like Spotify is the most affordable way to listen to as much music as possible. The company has deals with nearly every major record label, allowing it to make music available the day an artist's CD hits store shelves.
If a user is a fan of three different bands all releasing new albums on the same day, downloading each CD from iTunes could cost $30 or more. Members of a streaming service could listen to all the new releases from a single day on an endless loop if they want, and the monthly bill would still be the same: $10.
One of the major knocks on music streamers in the past has been that if there is no Internet connection, there's no music. For example, a user depending on the iPhone's Spotify app to play their favorite music on a road trip is out of luck if they suddenly enter a dead zone and lose signal. However, each of the major streamers have introduced new features that allow subscribers to save their favorite music for offline use, so customers can play their favorite music no matter where they are.
Another big advantage to going with a music streamer is these services cut the need for storage capacity on a computer or mobile device. If a customer only has a 16-gigabyte smartphone, they may be forced to pick what songs from their music library they want to take with them. Music streamers house of all the music on their own servers, allowing users to keep their devices free of any locally stored music files.
The Case for Downloading
Sure, being able to stream all that music is convenient, but the anti-streamer could counter with the same argument that keeps many people from ever leasing a car. At the end of a yearly subscription to Spotify, what is the customer left with? The answer is nothing. The music streamed over their devices does not belong to them; it's borrowed. Purchasing an album on iTunes is real ownership. Once a customer buys an album, it exists on their hard drive forever and can be burned on to a CD or copied to an mp3 player.
Downloading music also guarantees a better listening experience. The quality of music streamers can reach 320-kilobytes per second, but that only happens when a user's Internet connection is optimal. Customers on the move are likely to fall victim to changing data speeds, which will greatly impact the quality of a listener's audio. In addition to better sound quality, users that stick to downloading have a larger musical selection. Streaming services offer millions of songs, but iTunes is the largest collection of online music, making it the only place to get several popular new and cataloged albums.
Room for Both
As streaming companies continue to find their place in the music industry and flesh out the amount of content they offer, there is a place for them to coexist with online stores like iTunes. Due to the incredible selection in Apple's music store, and the money the company has to keep certain things exclusive to its platform, iTunes will always have material that isn't in online streaming services.
There will also always be customers that prefer to purchase and own their music as opposed to streaming it from a company's servers, but any person getting their music off of Spotify, Rhapsody or Rdio is a person who likely isn't buying that same music on iTunes. Apple has enjoyed incredible revenues and profits from being the top destination for music online.
However, that may change as music streaming subscription services gain steam. Record labels have grown wary of the control Apple exerts over the digital music distribution platform and could welcome new players in the business. Still reeling from the transition to digital, music industry powers could welcome the opportunity to negotiate with streaming services, especially with the possibility of hammering out agreements that work in their favor.
Apple established a new industry model with iTunes and perfected it to a point that no one can duplicate. No one is saying that online streamers duplicate what iTunes does, but they represent a new way to do things all together, and that may be even more dangerous in the future.
Media-Minded: How Music Streaming Threatens ITunes Empire originally appeared at Mobiledia on Thu Apr 26, 2012 4:00 pm.


